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Why should your business be active on social media?

The appearance of social networks has come to change how companies interact with their customers, allowing more direct and faster communication, as well as the advertising or marketing strategies they implement. Added to this is the much lower cost of using social networks to advertise than using traditional media such as radio and television. For all the above, and many other things, no one doubts the beneficial role of social networks in business. Some important statistical

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